Small firms need to embrace e-commerce
'Shocking' levels of website neglect, claims survey
Small business owners are guilty of "shocking" levels of website neglect, according to new research. Cambridge-based web design and marketing firm Netflare conducted a survey at the end of 2007 covering 19 small business sectors in the UK.
The company discovered that 23% of websites looked at had not been updated since their launch, making much of their content inaccurate or obsolete. The average age of a website was four years. But perhaps the most revealing figure, given the huge growth in consumers using the internet to buy goods and services, was that a mere 8% of respondents had an e-commerce element on their sites.